Category Archives: ISACA

5 Reasons to Hire a Digital Marketing Consultant


Whether you’re a small business or large corporation, the fact remains – internet marketing is social media marketing is constantly changing. This growing online trend is becoming a common-place for small businesses to accelerate faster than ever before. Many local businesses are extending beyond their typical borders and expanding faster than ever, simply because they’ve managed to meet with a digital marketing advisor.

5 Crucial Reasons You Need a Digital Marketing Advisor

  1. Social Media Marketing is Constantly Changing

The fact remains that as long as technology continues to change, the social media marketing plan will evolve as well. That’s where having a digital marketing advisor comes in handy. It’s their job to ensure the latest trends and strategies are practiced. By staying on top of the latest tactics, they’ll help promote your company faster than alternate (virtually unheard of methods).

  1. Use a Social Media Marketing Idea That’s Proven to Work

A professional in the industry knows what works and what doesn’t, simply because they’ve practiced these tricks in various industries. When a specific campaign has become successful in one area, chances are the consultant will work with like businesses to encourage success with other clients. A digital marketing consultant will also continue to use these positive experiences to set out recommendations that would otherwise be a blind choice. Items like email platforms, social media channels and lead generation are all critical with highly-competitive industries, having an expert increases your success rate.


  1. Professional Social Media Marketing Plan Improves Business

If you’re looking to hire a full time employee, the overhead produced is exorbitant. From hourly pay, vacation time, benefits and more – it can end up hurting a company’s bottom line. A digital media advisor is generally hired on a performance-base pay, meaning you only pay out, if the campaign is successful. This helps keep your bottom line in check and ensures you’re receiving the best rate for the work performed. Likewise, a consultant generally has on-call referrals for specific situations; designers, copywriters, editors, programmers – all ready to go, if needed.

  1. Social Media Marketing Can Bring New Life to Your Company

When you’re looking at the same thing repeatedly, it’s hard to see things from a new perspective. A digital marketing advisor helps bring in new views, selling points, features and overall ideas that you or your staff might not have considered. Likewise, your social media marketing can help you re-vamp a faded client base – attracting new customers and fans. Likewise, it’s helpful to bring a new person into a conversation, when you’re looking for a different perspective on what’s currently being done. A digital marketing advisor can work with your current staff to ensure any blockages are being removed and a clear destination is set.

  1. Digital Marketing Advisors Help You Branch Out and Network

Having a concrete list of networks is a sure way to build your client base. That’s because local companies enjoy recommending non-competing businesses, as a way of supporting one another. Having a digital marketing advisor helps you branch from one industry to another – using their established partnerships both in your local area and virtually across the globe.